Project Overview ― Southwark Adult Social Care approached TWDA to enhance their recruitment efforts for social care workers by creating a distinctive sub-brand and developing a functional recruitment website. The aim was to attract more qualified candidates by effectively showcasing the opportunities available within Southwark's adult social care sector.

The Challenge ― The challenge was to design a brand that resonates with potential social care workers while ensuring the website is easy to navigate, informative, and optimised for recruiting.

Our Approach ― TWDA developed a compelling sub-brand for Southwark Adult Social Care that was approachable yet professional, reflecting the values of care and community. The website was designed with a user-friendly interface, clear navigation, and mobile compatibility, ensuring candidates could easily explore job opportunities and apply online. We also integrated detailed job descriptions, application guidance, and resources for potential recruits to enhance the overall experience.

The Results ― The new sub-brand and recruitment website led to an increase in applications and engagement, streamlining Southwark’s recruitment process. The platform provided a professional, accessible space for candidates to learn about roles in social care, making it easier for Southwark to connect with qualified individuals and fill essential positions in the community.