Who They Are ― Ultra Flooring, a flooring contractor based in Kent, is the sister company to Flooring & Carpet, providing commercial flooring solutions across sectors like healthcare and corporate offices.

The Challenge ― While their parent company was well-established, Ultra Flooring was created to revitalise their market presence and increase revenue. They approached TWDA for a complete rebrand and digital transformation to position themselves as leading flooring contractors in Kent and beyond.

What We Did ― We began by creating a new brand identity for Ultra Flooring, aligning with their goals to stand out in the highly competitive Kent market. We then developed a bespoke website, carefully designed to highlight their services while providing a smooth, responsive user experience. The website incorporated clear calls to action to encourage customer inquiries.

Next, we implemented a robust SEO strategy, which significantly boosted their visibility. Ultra Flooring now ranks 2nd on Google for "flooring contractors in Kent", driving a steady stream of organic traffic. Additionally, we set up a CRM system to improve client management, helping streamline communications and enhance relationships with both new and existing clients. We also provided ongoing hosting and support to ensure the site remained secure and up to date.

The Results  ― Since the rebrand, Ultra Flooring has experienced a 70% increase in revenue. Their strong online presence, supported by their high Google ranking, has attracted more clients and positioned them as a leading name in the Kent flooring industry. The improved operational efficiency through the CRM system has also helped them manage projects and clients more effectively, setting them up for continued growth.