BTS is a respected construction company in the UK, operating across four specialist divisions: BTS Property Solutions, BTS Facades, BTS Interiors, and BTS Special Works. Known for its dependable, relationship-first approach, BTS supports both public and private sector clients with high-quality services that make a lasting difference.
With a reputation built on transparency, collaboration and delivery, the business is grounded in five core values: Honesty, Responsiveness, Dependability, Teamwork, and Relationship-building.
Its mission - "Building Trust. Strengthening Communities." - is the foundation of every project, partnership and decision.
Each division brings its own expertise, but together they form one unified company committed to delivering thoughtful, lasting solutions.
“Working with Dave and Saz (The Website Design Agency) on our rebranding project has been an incredible experience. Throughout the entire rebranding process, Dave and Saz were extremely professional, responsive, creative, supportive and genuinely passionate about their work. They went above and beyond to make sure that we were happy with the final results and their ability to meet deadlines without compromising aesthetic quality was truly impressive. The designs they produced were not only visually stunning but also perfectly aligned with our brand identity. The new logo, tagline and branding assets are fantastic and have transformed our brand into something wonderful. I would highly recommend Dave and Saz to anyone looking for a design partner who truly cares about their clients and delivers amazing results. Thank you for your outstanding work, dedication and support.” - Rachael Woods (Head of Marketing, BTS)
In 2024, BTS partnered with The Website Design Agency to develop a unified brand identity that would modernise the business, bring consistency across all divisions, and better reflect its values and capabilities.
The focus was on creating a strong, flexible identity that would allow each division to retain its individuality, while clearly presenting the company as one professional and trusted brand.
Key goals:
- Establish visual and tonal consistency across all communications - Strengthen brand recognition with both public and private audiences - Simplify complex messaging without losing depth or clarity - Build a scalable identity that could support growth and adaptability
The project began with an in-depth discovery phase. TWDA hosted a collaborative brand workshop with key stakeholders to explore BTS’s internal culture, business goals and external perceptions. This was followed by detailed competitor analysis and audience mapping.
Key insights that emerged:
- Teams across the business shared a strong internal culture built on trust and collaboration
- Clients valued BTS’s transparency, responsiveness and long-standing relationships
- There was a lack of consistency in how the brand appeared across different platforms and materials
- While each division had unique strengths, the business needed to present as a connected, cohesive whole
We designed a clean and adaptable visual identity that could scale across all brand touchpoints. At the centre was a refined BTS logo, supported by a visual system that balanced unity with distinction.
Highlights included: - A consistent core logo, applied across all divisions - Unique accent colours for each division to help distinguish services at a glance - Use of the hexagon shape, symbolising protection, precision and connection - A typographic system that feels modern and accessible, suitable for both digital and print use - Clear visual rules to ensure consistency in layout, spacing and usage
The new tone of voice was built to reflect the qualities that clients already associated with BTS: clarity, reliability and professionalism. The aim was to speak with confidence, but without jargon - and to connect on a human level, not just a technical one.
We developed: - Clear messaging that aligns with each division's focus and audience - A consistent tone across all platforms and formats - A shared tagline used throughout the brand: "Building Trust. Strengthening Communities."
To ensure the new identity could be adopted across every part of the business, TWDA delivered a full suite of branded materials and templates. These tools were designed to make it easy for internal teams to use the brand consistently, regardless of the medium or context.
Deliverables included: - Logos and brand guidelines for each division - Templates for presentations, proposals, tenders, and reports - Business stationery, including email signatures and business cards - Social media assets for LinkedIn and other digital platforms - On-site materials, such as hoarding designs, branded PPE, and vehicle decals - A full Brand Guidelines document to support long-term brand consistency
The new BTS identity presents a clearer, stronger and more professional image across every division. It reflects the company’s core values, simplifies communication and builds greater trust with clients and partners.
What changed:
- Each division now has a distinctive, yet aligned visual presence
- Communications are easier to understand and more engaging
- The brand feels more modern, without losing its sense of heritage and dependability
- Internally, teams are aligned and confident in representing the company
- Externally, BTS is positioned as a unified, expert and trusted partner in the construction space
By bringing BTS Property Solutions, BTS Facades, BTS Interiors, and BTS Special Works together under one thoughtful identity, BTS has laid the foundation for long-term growth - without compromising the values that made it successful in the first place.
