Attracting Top Talent: We Improve Council Recruitment and Visibility

In today’s job market, local councils are facing increasing challenges when it comes to attracting the right talent. It’s no longer enough to simply post job vacancies online and wait for applications to roll in. To truly connect with potential employees and stand out, councils need a more modern, dynamic approach to recruitment and online visibility.

We’ve partnered with local authorities to enhance their recruitment strategies and understand what it takes to help your council reach the right candidates effectively.

How We Can Support Your Council’s Recruitment Efforts

Creating User-Friendly Job Portals

A smooth and easy-to-use job portal is essential for attracting top talent. We can help redesign your council’s recruitment website to make it intuitive and engaging for both job seekers and HR teams. From adding smart search filters to mobile optimisation and job alerts, we make it easier for candidates to find and apply for the roles that suit their skills.

Here’s how we improve job portals:

• Highlight key positions that need to be filled quickly.
• Design an inclusive platform that encourages a diverse pool of applicants.
• Increase job application rates with a user-focused approach.

Boosting Visibility with SEO and Targeted Listings

It’s crucial for your council’s job listings to be visible to the right candidates. We specialise in SEO strategies that help your job vacancies rank higher on Google, ensuring they’re seen by local job seekers. By focusing on high-ranking keywords and optimising your job pages, we make sure your vacancies are easily found online.

We also help with targeted advertising campaigns to reach active job seekers in your area, ensuring you attract the best talent to serve your community.

Social Media: Reaching a Wider Audience

Social media platforms like LinkedIn, Facebook, and Twitter are essential for broadening the reach of your job postings. We create targeted social media recruitment campaigns that highlight the benefits of working for your council, its culture, and the career opportunities available.

Here’s how we use social media for recruitment:

• Build trust with your community by sharing job openings and success stories.
• Reach passive job seekers who may not be actively browsing job boards.
• Promote your council’s initiatives to attract high-quality candidates.

Storytelling through Content Marketing

Every council has a story to tell, and that story can help attract talent. We work with local authorities to create engaging content that promotes the benefits of working for the council, such as job security, career growth, and making a difference in the community. From blog posts to employee testimonials and videos, we help craft a narrative that makes your council an appealing place to work.

By sharing this kind of content, we help councils:

• Build a positive image as a great place to work.
• Engage with the community and showcase council achievements.
• Strengthen recruitment efforts by making the council more relatable and approachable.

Improving Online Presence for Better Recruitment

Recruitment is just one part of the puzzle. We also help councils build stronger online visibility to connect better with the public. With services like website development, SEO, and content marketing, we ensure your council's website isn’t just a recruitment tool but also a platform for community engagement.

• Website Development: We make sure your website is fast, mobile-friendly, and easy to navigate—whether users are applying for a job or accessing council services.

Community Campaigns: We help councils launch digital campaigns that connect with residents, sharing job openings, public services, and important council initiatives.

Ready to Transform Your Recruitment Strategy?

We’re here to help you attract top talent and improve your recruitment strategy. Let us show you how our tailored digital marketing and recruitment solutions can boost your visibility and connect you with the right candidates.