Southwark Adult Social Care Jobs

Target: To create brand awareness through website design and marketing to support social worker recruitment in Southwark.

 

Introduction:

Southwark Adult Social Care Jobs is part of Southwark council and is specialising in finding social workers to support in their diverse borough in London. As a densely populated area, it is essential that their occupants can receive the adult social care they require, and Southwark Adult Social Care Jobs aim is to find passionate care workers to provide the support needed and fill these adult social care vacancies. TWDA was hired to understand the passion that care workers bring and for that to be portrayed throughout the whole project, from creating a brand identity, building and developing the website all the way through to SEO.

Challenge:

To immerse the passion, enthusiasm and love of providing social care into their website, ensuring that they can continue to attract like-minded individuals into their Southwark social care roles. It was imperative that the method of the company was reflected within a fully functional and easy to use recruitment site.

Solution:

TWDA was able to digital bring alive the passion that Southwark Adult Social Care through various interviews and use of imagery and quotations as a part of their marketing strategy. Designed with bold colours, clean lines and clear text formatting, the website is easy to navigate and provides not only a listing of the different positions available, but also information surrounding the area, the roles and how applicants can develop their career within Southwark if they wish.

Results:

The results of this website overhaul is:

• An easy to use and navigate website
• A strong brand awareness that is reflective both visually and verbally, that captures the companies ethos
• An increase is website ranking and organic traffic to their site

Conclusion:

The Southwark Adult Socail Care website has been hughly successful in not only portraying the ‘voice’ and ‘image’ of this recruitment field, but also in the design and functionality provided. The clear design of the site make it easy for users to navigate through the pages and filter the vacancies.

Since TWDA’s work, the traffic to the website has increased, reflecting the optimisation applied enabling this to be used across a multitude of devices.