JBX PaperPak

Target: To construct branding and a webiste that supports this business in expanding their eccomerce business model.

 

Introduction:

JBX PaperPak is based on Ireland and is a family ran business that is committed to manufacturing sustainable and ethical paper straws, primarily used in the food and beverage industry. Passionate about doing their part to reduce plastic pollution, the paper straws that are made are fully recyclable and degradable. TWDA was hired to design a aestethically pleasing website, create consistent branding awareness and to develop a the website to include all of the functionalities needed to support the various straw varieties and quantities customer may choose.

Challenge:

To accommodate the requirements requested by JBX PaperPax, a particular focus was applied to the web development aspect to support their website being able to accommodate sales of their eco-friendly paper straws. Through implicating a variety of drop downs and filters, the website was adapted to be user friendly and capable in supporting the user finding exactly what they needed with ease, and then being able to proceed with the sale and complete the order.

Combined with a sleek design and marketing included, the presence of this branding and their USP’s have been highlighted, evelating their brands awareness.

Results:

Since the website was designed with varying user-friendly techniques, paired with marketing, the results are:

• A positive correlation between website traffic and converted sales
• Consistent branding that reflects the passion for making sustainable and eco-friendly products

Conclusion:

JBX PaperPax website design and development was a perfect example of practicality, functionality and austehic designs can all seamlessly work together for to create a memorable and fucntional website.

The clear design and nice user-friendly touches make it easier than ever for the user to be able to find exactly what they want with ease and complete their sale.