Comfort Insurance

Target: To showcase the brand’s knowledge of campervan, motorhome, and caravan insurance and to guide clients to their insurance needs.

 

Introduction:

Comfort Insurance is well recognised and reputable information providing website that focuses on annual and temporary insurance for various motorhomes, caravans, and campervans. Working alongside known providers such as Aviva, they can quote on insurance. As a long-standing client of TWDA, a long-standing relationship has formed that evolved from initially crafting their website to now providing ongoing support and incorporating changes to their site to support their increase of web traffic as their brand grows.

Challenge:

Comfort Insurance requires their website is continually being updated and has the capacity to run at high speeds to allow the user to obtain the information they require. They want to be recognised as an expert within their niche and rank highly on Google searches.

Solution:

Through intense focus on website development, TWDA was able to ensure that the website was formatted with the highest speeds to enhance its user experience. Being heavily reliant on search engine traffic, an additional focus was on SEO to ensure they moved to and remained highly within organic searches.

Results:

By focusing on the website development and implementing a thorough SEO strategy, Comfort Insurance saw its website continue to rank within the top 5 Google searches. Broken down, their key results include:

• A ??% increase in search engine traffic to their website
• An average client staying on their site for X minutes/seconds

Conclusion:

Through the use of an SEO strategy and ongoing comprehensive website development, Comfort Insurance has been able to be recognised as an expert within their niche field and continue to rank highly and drive users to their website for their caravan, campervan, and motorhome insurance needs.