Coborn

Target: To effectively promote across all media channels the Coborn brand within the diamond grinding industry.

 

Introduction:

Coborn is an engineering, retail company who supplies specialised, individually built and precision equipment to the diamond and gemstone industry. With their resputaiton requiring distribution of their machines being shipped globally. Coborn hired TWDA to cover all of their digital, website design, and marketing requirements.

Challenge:

Coborn required and with a long standing relationship still is dependent upon TWDA to ensure that their website is optamised to attract clients worldwide and that all of their digital media is consistent with the businesses branding.

Solution:

To effectively ensure that every aspect of Coborn’s brief was met, all expertise and departments had to use their agile system to seamlessly ensure that the website, branding, marketing plans were consistent and effectively incorporated within the design.

Focusing on web development, has allowed this website to continue to grow and Coborns  authority within this field to be reflected within the cross section of marketing and informational tools included.

Results:

The effective agile methodology applied within Coborn’s website and on going marketing plan, has supported Coburn’s triumph as being an industry expert with their cross-section of communication and use of imagery and supported videos.

Additionally, the success of working with TWDA has resulted in:

• A ??% of site views to sales
• An average speed site of XX

Conclusion:

The effective use of the marketing strategy implemented by TWDA has enabled Coborn to reach a variety cross section of potential clients through their initiative ideas, allowing this company to continue with its global success.

Testimonial:

Working together since 2017, S. Innocent had this to say,

“David and his team are attentive, agile and flexible in their approach to the original brief and subsequent execution. Working collaboratively, we look forward to continuing to develop this relationship”