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Boosting branding to establish the Intelligence Platform within the supply chain industry

Scoutbee is an innovative business that leverages the latest technological advancements to develop tools that support supply chain needs. Their commitment lies in connecting the global procurement and supply chain to crucial data points, enabling sustainable, cost-efficient, and innovative decision-making. Using technology and advanced analytics, Scoutbee empowers businesses to make confident supplier decisions, drive cross-functional efficiency, and optimise existing technology investments. To align their website with its innovative business model, Scoutbee aimed to enhance its brand awareness within the procurement industry on a global scale.

Scoutbee's goal was to establish its brand's recognition and strengthen its presence within the procurement industry. They desired a website that reflected their forward-thinking approach and conveyed their commitment to leveraging advanced technology for optimised supply chain management.



To address Scoutbee's goal of reaching their full global capacity and elevating brand awareness, a new branding strategy was implemented. The focus was on creating a consistent brand identity throughout the website and delivering a clear concept that resonated with the target audience. By thoroughly understanding the client's needs and the company's vision, the brand came alive with bold typography, vibrant colours, and a modern touch. The incorporation of dynamic imagery effectively showcased Scoutbee's forward-thinking ethos, resulting in the continued growth of brand recognition.

Following the implementation of the new branding strategy, Scoutbee achieved significant outcomes, including:

  • Development of a consistent brand identity that reflects innovative thinking and the application of AI within Scoutbee.
  • Increased brand recognition and awareness within the procurement industry on a global scale.
  • Enhanced website presence, capturing the essence of Scoutbee's forward-thinking approach and technological expertise.

Increase in website sessions comparing 5 months before and after launch


  • Style exploration
  • Identity development
  • Visual language + Art direction
  • Brand guidelines

Increase in website sessions comparing 5 months before and after launch


  • Marketing website
  • Newsletter modules
  • Design system
  • Product Images

Increase in website sessions comparing 5 months before and after launch


  • Front-end development
  • Website development
  • Custom WordPress CMS implementation
  • Quality assurance

What our client says

"TWDA exceeded all expectations. Our new website is performing incredibly well and it’s all thanks to their diligent team. Highly recommended for anyone in need of a digital revamp!"

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What Our Clients Say

“David and his team are attentive, agile and flexible in their approach to the original brief and subsequent execution. Working collaboratively, we look forward to continuing to develop this relationship”