JBX PaperPak Limited

#Design #Design #Design

JBX PaperPak Limited

To construct branding and a webiste that supports this business in expanding their eccomerce business model.

JBX PaperPak is based in Ireland and is a family-run business committed to manufacturing sustainable and ethical paper straws primarily used in the food and beverage industry. Passionate about doing their part to reduce plastic pollution, the paper straws that are made are fully recyclable and degradable. TWDA was hired to design an aesthetically pleasing website, create consistent branding awareness and develop the website to include all the functionalities needed to support the various straw varieties and quantities customers may choose from.

To accommodate the requirements requested by JBX PaperPax, a particular focus was applied to the web development aspect to support their website's ability to accommodate sales of their eco-friendly paper straws. By implicating various dropdowns and filters, the website was adapted to be user-friendly and capable of supporting the user in finding exactly what they needed with ease and then being able to proceed with the sale and complete the order.  

Combined with a sleek design and marketing included, the presence of this branding and their USPs have been highlighted, elevating the brand's awareness.



Since the website was designed with varying user-friendly techniques, paired with marketing, the results are:

  • A positive correlation between website traffic and converted sales
  • Consistent branding that reflects the passion for making sustainable and eco-friendly products

Increase in website sessions comparing 5 months before and after launch


  • Style exploration
  • Identity development
  • Visual language + Art direction
  • Brand guidelines

Increase in website sessions comparing 5 months before and after launch


  • Marketing website
  • Newsletter modules
  • Design system
  • Product Images

Increase in website sessions comparing 5 months before and after launch


  • Front-end development
  • Website development
  • Custom WordPress CMS implementation
  • Quality assurance
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JBX Paperpak Catalogue-274 3

What our client says

"What a talented team at TWDA! Their expertise in web design is unmatched. Their agile approach kept the project on track and made us feel involved every step of the way."

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What Our Clients Say

“David and his team are attentive, agile and flexible in their approach to the original brief and subsequent execution. Working collaboratively, we look forward to continuing to develop this relationship”